32 Measuring and Communicating Sustainability

Monday, April 29, 2013: 2:00 PM
Bonham D (Grand Hyatt San Antonio)
Description:
This session looks at the economic and environmental trade-offs requiring strategic decision-making from spurring innovative product development to promoting credible marketing claims.

Sponsor:
Marketing Section
Co-Sponsor(s):
Sustainable Engineering Forum (23)

Chair:
Richard Siegel
Email: richarddsi@aol.com

Co-Chair:
Diana Matonis
Email: dtm_1999@yahoo.com

See more of this Group/Topical: Management Division