440301 From Footprints to Handprints: Owens Corning's Journey

Monday, November 9, 2015: 10:10 AM
258 (Salt Palace Convention Center)
Dhruv Raina, Owens Corning, Granville, OH

Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. In this session, Owens Corning's Dhruv Raina will give us a crash course on reimagining how a brand measures the success of its sustainability initiatives.

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