Tuesday, November 10, 2009: 1:45 PM
Jackson F (Gaylord Opryland Hotel)
Patents provide owners with monopoly right to exclude. This provides an artificial barrier to competition. How that barrier is constructed and maintained greatly defines a company's ability to protect its market share. This talk will explore the steps that companies must take in order to develop a strategic patent portfolio and the benefits derived from such, including increased market revenue and share, increased brand recognition, and the potential for licensing revenue.
See more of this Session: Intellectual Assets in the Digital Era
See more of this Group/Topical: Computing and Systems Technology Division
See more of this Group/Topical: Computing and Systems Technology Division