Thursday, November 16, 2006: 8:30 AM-11:00 AM
Union Square 22 (Hilton San Francisco)
#503 - Management and Business Issues in Product Design (T7003)
This session will include papers on strategic and practical issues in the management of new product design. Focus includes commercial, market and legal challenges for product design as well as the technical and people challenges inherent in any new product development effort.
Chair:Frank van Lier
Cochairs:Dr. Richard D. Siegel
Daniel Hershey
8:30 AMHunting for Big Gain, in the Forest of New Product Development Opportunities
Frederick D. Buggie
8:55 AMCost- Effective Creativity a Partnership between Technology and Commercial Management
Brian R. Cunningham
9:20 AMBreaking Barriers to Product Design Team Success (or Stopping Management from Undermining Teams)
Lynn H. Lander
9:45 AMAddressing Patent Protection in the Product Development Process
Steven Weseman
10:10 AMUse of Quality by Design Principles in Pharmaceutical Product Development
Prabir K. Basu, Stephan X. M. Boerrigter, Manish Mehta, Kenneth R. Morris
10:35 AMCapability Lifecycle Management: Connecting Product Opportunities to Processing Capabilities
Brian K. Schauf

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