- 9:45 AM

The Pleasure, Pain and Pitfalls of Starting a New Business

Charles J. Brez, NineSigma, Inc., 23825 Commerce Park Dr., Suite A-1, Cleveland, OH 44122-5837

It's hard enough to bring a new product to market or to try to carve out a space in an existing market. But it is a real challenge to not only start a new company, but, at the same time, to also introduce a new business concept to the marketplace. We will discuss some essential elements that contribute to a success model, as well as some situations to avoid in ramping up a business to self sustainability.