o Developers and manufacturers of cleaning product chemicals to showcase their ingredients with environmentally preferable human and environmental health characteristics, and
o Cleaning product formulators to easily identify ingredients for use in their environmentally preferable products.
The vision behind CleanGredients™ is to ultimately reduce the use of chemicals that are toxic and otherwise hazardous to humans and the environment. CleanGredients™ was developed using a multi-stakeholder process comprised of individuals from industry, government and environmental organizations through a Steering Committee, a Technical Advisory Committee and Project Associates serving as a peer review community. The information platform model communicates environmentally relevant information on chemicals more effectively, so that the information may be incorporated into product design and development activities. Information on key performance attributes is presented alongside information on key human and environmental health attributes, making it easy to consider human and environmental health in product design. CleanGredients™ creates a “one-stop-shop” for formulators, suppliers and 3rd parties, such as EPA's Design for the Environment Program or eco-labeling organizations seeking toxicological and environmentally relevant ingredient information.