New Product Development has become an integral part of the chemical engineering curriculum at Washington University, through the addition of two new courses, one of which is required for the undergraduate degree. These courses have created an excellent opportunity to directly address topics like intellectual property, creativity, entrepreneurship, and open-ended problem solving, while working in teams. In this context, a recent survey of academic perceptions related to teaching new product development, entrepreneurship, and intellectual property was conducted. 102 responses were received from engineering school deans, ChE department chairs, and professors. Conclusions include observations regarding academic priorities related to these topics, and key barriers to changing current practice.